Agenda

Here's a sneak peek at this year's agenda.
Tuesday 6 May 2025
Welcome Reception
15:00–18:30
Signal Iduna Park, Strobelallee 50, 44139 Dortmund, Germany

Fireside Chat

How generative AI is helping reinvent sports for fans, coaches, and players

  • Julie Souza, Global Head of Sports, Amazon Web Services
  • Alexander Altenhofen, Director Product & Technology, Bundesliga
  • Aaron Amendolia, Deputy CIO, National Football League

Stadium Tour

Cocktail Hour

Wednesday 7 May 2025
Main Event at Amazon’s Last Mile Innovation Center
9:00–16:00
Kaiserstuhlstraße 8, 44145 Dortmund, Germany
9:00–10:00

Breaking News Keynote Session

From Automation to Accountability: Ethics, AI, Safety, and the Modern Workforce

  • Sarah Rhoads, Vice President, Global Workplace Health & Safety
  • Mariarosaria Taddeo, Professor of Digital Ethics and Defence Technologies, Oxford Internet Institute, University of Oxford

Unlocking Robotic Potential: Perception Meets Precision

  • Aaron Parness, Director, Applied Science, Amazon Robotics

Concept to Reality: Testing the Delivery Station of the Future

  • Nicola Fyfe, Vice President, Amazon Logistics Europe

Smarter Packaging, Smaller Footprint: Innovating for a Sustainable Future

  • Stefano La Rovere, Director Global Robotics - Mechatronics & Sustainable Packaging
10:30–13:00

Site Tours, Demos, Lunch

13:00–16:00

Executive Q&A